Marondo Capital invests in a leading digitization expert for the fashion-, sports- and lifestyle industries

21. June 2023

SPH AG, based in Sindelfingen, Germany, is an IT and consulting company which has been a leading player in digitization and ERP solutions for the fashion, sports, and lifestyle industry since 1975. The company focuses on MS Dynamics 365 ERP implementation and offers manufacturers and retailers an innovative software solution based on Microsoft Dynamics 365. Complemented by its fully integrated industry solutions IN:OMNICHANNEL and IN:FASHION, SPH’s solution portfolio caters to its customer’s needs.

With Marondo Capital, SPH AG has gained a financially strong partner for further growth. The innovative financial investor Marondo Capital is taking over the majority shareholding of the founder Peter Hartmann, who left the operational management in 2014.

Marondo is an innovative investment company for growth technology companies in the GSA region in the classic German engineering disciplines, such as the industrial sectors of Medical Technology, Health Technologies, Software & IT, Environmental Technologies, New Materials and Industry 4.0. Besides expansion capital, Marondo offers succession solutions for existing shareholders.

“The constant company growth and the proven management have convinced us to continue on their chosen growth path in the future. The deep understanding of the fashion industry, the Microsoft Dynamics 365 expertise, coupled with their innovative approaches, underlines the optimal conditions to become market leader in Europe.” – Dr. Stefan Elsser, Partner and Co-Founder Marondo Capital

In the future, Marondo Capital will actively support SPH in independently maintaining its strong growth to date and driving the expansion of its product and service portfolio.

“We are pleased to have found the right partner in Marondo. Marondo understood our vision and chosen path from our early talks and will support us in the next growth phases as an eye-level partner. We want to thank our founder, Peter Hartmann, for his contribution to the company and are happy that his life’s work will be in good hands for the future.” – Detlef Beiter, CEO and Shareholder SPH AG

Together with the company’s proven management team, the partners aim to strengthen the company with new capital and develop it into the leading digitization expert for the fashion-, sports- and lifestyle industries.