rooom AG Wraps Up a 17 Million Euro Financing Round

26. September 2023

The Jena-based company rooom AG has successfully raised new capital of 17 million euros as part of a recent financing round.

Jena, 09/06/2023 – The Jena-based company rooom AG has successfully raised new capital of 17 million euros as part of a recent financing round. Alongside new investors Marondo Capital and TGFS, existing investors like bm|t also participated. This investment highlights the increasing significance of 3D visualizations and Metaverse solutions in the corporate landscape.
rooom AG, founded in 2016, offers software solutions for creating 3D content and digital experiences in Augmented and Virtual Reality. rooom’s customers include companies such as Deutsche Telekom, BMW, Zeiss, porta, and Bosch.

Trust from leading investors
The financing round was funded by a consortium of institutional investors led by Munich-based financial investor Marondo Capital. Growth capital providers like TGFS Technologiegründerfonds Sachsen and bm|t beteiligungsmanagement Thüringen GmbH, along with other existing investors, also participated.
Marko Maschek, founding partner at Marondo Capital, commented: “rooom’s recent financing round underlines rooom’s vision: to facilitate the transition of companies into the 3D world in the era of advancing digitalization. At Marondo Capital, we are proud to support the company in realizing this vision and tapping into its potential – both in Germany and internationally.”
rooom’s web-based software platform empowers enterprises to create high-quality 3D content without the need for special applications or virtual reality headsets. The Jena-based IT company employs around 100 employees and now reaches more than six million users in over 120 countries.
“In recent years, rooom has developed an impressive platform for creating, managing, and delivering 3D content that outpaces international competition. This has also been acknowledged by Gartner, the world’s leading IT research and advisory firm, which has recognized rooom as a ‘Top Management Solution Provider’ and ‘Cool Vendor,'” explained Stephan Beier, Senior Investment Manager at bm|t, a shareholder in the company since 2019.
Hans Elstner, founder and CEO of rooom, sums it up: “This investment underscores our commitment to becoming the leading Metaverse platform for companies of all sizes. We are determined to further expand our position as a pioneer in this emerging field of 3D and Metaverse applications worldwide.”

About Marondo
Marondo, with offices in Munich and Stuttgart, is an investment company for fast-growing, technology-oriented companies among the next generation of SMEs in Germany and the DACH region. The fund invests in majority and minority transactions in companies from the German technology sector, including Software & IT, Industry 4.0, environmental technologies, new materials, as well as health and medical technologies. In addition to extensive expansion capital, Marondo also offers liquidity solutions for existing shareholders. The partnership is led by four partners with over 80 years of industry experience, who have financed 90 companies and completed several hundred transactions in the past two decades.

About TGFS
The TGFS Technologiegründerfonds Sachsen provides technology-oriented founders with equity capital for the seed and start-up phase. The fund was initially launched in 2008 with funding from the Free State of Saxony (including EFRE funds) and financial institutions from Saxony. Since then, it has supported over 100 start-ups. In 2023, TGFS introduced its third fund generation. The target companies of TGFS are young, innovative, technology-oriented companies in the fields of IT, semiconductor and microsystem technology, medical technology, life sciences, environmental and energy technology, as well as new media, with their headquarters or place of business in Saxony.

About bm-t
bm|t beteiligungsmanagement thüringen gmbh, based in Erfurt, is the first address for venture capital and private equity financing in Thuringia. bm|t currently manages eleven funds with a total volume of more than 440 million euros and invests in innovative companies in almost all industries and in all phases of corporate development – from the start-up and growth phase to corporate succession and buyouts.
Further information about bm|t is available at

About rooom
rooom AG is an IT company based in Jena, founded in 2016. They offer web-based solutions for creating, managing, and delivering immersive 3D content. The platform is versatile and works with Augmented Reality, Virtual Reality, and Generative AI. In recent years, the company has received various innovation awards, including the German Innovation Award, the European Metaverse Award, and the Innovation and Excellence Award. rooom employs around 100 employees, and its key customers include Deutsche Telekom, BMW, Zeiss, porta, and Bosch. In addition, the platform reaches over six million users in 120 countries.”